Landing page optimization Articles — Atticus Li

Atticus Li

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Landing page optimization

Articles exploring landing page optimization through the lens of behavioral science and experimentation. Practical frameworks for growth leaders who measure in revenue, not vanity metrics.

2 articles

landing page optimization Apr 7, 2026 7 min read

What to A/B Test on Landing Pages: The Quick Win Playbook

A playbook of high-ROI landing page A/B tests backed by behavioral science. Focus on the experiments that reliably improve lead capture and conversion.

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testimonials Mar 28, 2026 9 min read

Testimonial Placement Science: Where Social Proof Works and Where It Backfires

Learn the science of testimonial placement on landing pages. Discover where social proof amplifies conversion and where it creates skepticism, using behavioral science frameworks for strategic positioning.

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